Are you a business owner? Do you sell products or services online? Then stick with us as we are sharing some amazing knowledge about On Page SEO.
On-page SEO is very important these days if you are targeting globally. No matter, if you are an E-commerce store owner, a service provider, or a blogger, targeting the audience with proper optimization of your pages will generate you a ton of money. Now the question arises how can you optimize the web pages? Let’s dive into the best practices that ensure that your website reaches your potential audience globally.
Table of Content
- On-Page SEO Starts with Keyword Research
- Create Original & Engaging Content
- Optimize Meta Tags & Headers
- High-Quality Images with Proper Optimization
- Internal Linking Strategy
- Conclusion
1 On-Page SEO Starts with Keyword Research
On-page SEO begins with keyword research. In keyword research, we find out what our potential audience is searching for on the internet. Now the best part is, that there are several tools for you to find keywords such as Google Keyword Planner, SEMrush, Ubersuggest, or Ahref. Moreover, these tools also guide you on which keyword is searched at what location.
In the beginning phase, if you do not have the budget to buy the tools then Google Keyword Planner is there for you for your On Page SEO activities.
2 Create Original & Engaging Content
After the keyword research process, the most important element is creating original content that looks engaging to your users. There is no doubt that authentic content is the pillar of any SEO strategy. You should make sure that you are first writing for your potential users then after that you have to write for Google search engines.
In the content, there are a few factors that you have to take care of. Following are some of the factors:
- Proper Headings and SubHeadings
- Use of bullet points
- Internal Linking across the content
- Content having good readability
- No keyword stuffing
3 Optimize Meta Tags & Headers
Do you know what users see first on the internet? The first thing that users see on search engine result pages (SERPs) is your meta tags and meta description. Here are some elements which you should be focusing on:
- The meta title and meta description should be concise. The standard character count for meta titles is 60 and 160 characters for meta descriptions
- Also, make sure these tags have keywords in them.
- Now if we talk about header tags, use (H1, H2, H3, etc ) to structure your content logically. This not only improves the content readability but also allows Google search engines to understand the hierarchy of your page.
4 High-Quality Images with Proper Optimization
Content that has some quality visuals appeals a lot. But we should also make sure that when we upload some quality images, we optimize those images; otherwise, the loading speed will increase. And high-loading pages are not favorable in the eyes of Google bots. Here are some of the best pointers for image optimization:
- You should compress the image if you want to reduce the load time
- You must make the file name as your keyword. For example (“On-Page SEO”)
- Add Alt Text in the images which also includes keyword
5 Internal Linking Strategy
Internal links enhance user navigation while also distributing page authority throughout your website. Here are some key points to follow while implementing internal linking:
- You should use informative anchor text that provides background information about the connected page.
- Try not to add too many internal links, because it might look spammy in the eye of Google.
- Also, try to use logical linking to help users navigate your information. It should have some logic in it.
This tactic improves user experience while strengthening the SEO of your website.
Conclusion
Now let us conclude the topic. On-page SEO optimization is a continuous activity, particularly when serving a multinational website. However, you can make sure your website is user-friendly and search engine-friendly by concentrating on user-centric strategies like keyword research, genuine internal linking, proper meta tags, and authentic content.
You’ll be well on your way to attaining global recognition and engagements if you adopt these best practices. Ultimately, you should keep in mind that SEO is about building deep relationships with your audience worldwide, not simply about rankings.